DESIGN WORK
Photography | Social Campaign
Novato | California
Art Director | Zenni Optical
Endless Eye-Catching Styles: Choosing the Perfect Eyewear Becomes a Challenge Amidst Stunning Photography
The meticulous process of photographing these eyewear was both extensive and intensive, yet the stunning results elevated the beauty of each frame. From the controlled environment of our in-house studio to dynamic locations like poolside settings, every aspect was carefully considered to capture the essence of each pair of glasses. Through this meticulous approach, we ensured that every detail was highlighted, enhancing the allure and appeal of the eyewear collection.
Product Launch
Novato | California
Art Director | Zenni Optical
Informative Emails: Discover the Perfect Eyeglasses
Emails I developed showcase not only the latest styles but also incorporate informative storytelling about the production process of the eyewear. Superb glasses are essential for children's continued growth and development. Among the recent products I help in launching are blue light blockers and progressives. These innovations reflect a commitment to addressing the evolving needs of customers while prioritizing their visual health and comfort.
A Compassionate and Contemporary Approach to Visual Identity for Patients and Caregivers
New York | New York
Art Director | VML
Elevating Visual Identity with Modern Compassion for Patients and Caregivers
The Ultomiris Brand Style Guide is meticulously crafted to inspire and promote positivity among patients and caregivers affected by this rare disease. The guide ensures a consistent and empathetic visual identity that resonates deeply with the community. Every element, from logo placement to color usage, is designed to reflect hope, resilience, and support.
Credit Card Launch
San Francisco | California
Art Director | Ebates [Rakuten]
Revolutionizing the Coupon in the New Millennium
During my tenure at Ebates, I held dual roles in financial and new business marketing communications. A significant highlight was spearheading the launch of Ebates' inaugural credit card, a milestone achievement in our brand's evolution. In addition to this, I was responsible for designing marketing collateral, including posters showcased at the annual Loyalty Lounge. These materials empowered Ebates representatives to effectively communicate with clients about new and enhanced programs, ultimately driving sales growth.
UI Design
San Francisco | California
Art Director | Flowspace
Flowspace: Empowering Top-Tier E-commerce and Retail Operations with Comprehensive Fulfillment Solutions
The optimization of their website involved a strategic approach to humanize the complex interface, thereby improving user engagement for regular users and facilitating a seamless product shipping process. By integrating elements that resonate with users on a personal level, Flowspace endeavors to refine the fulfillment process and cultivate deeper connections between businesses and their customers.
Logo Design
Logos Tell Stories
New York City | New York
Design Director | Freelance
Logos are powerful storytellers, capturing a brand's essence through visual design. Using color, typography, and symbolism, logos convey a brand's values and personality. From nods to heritage to representations of innovation or sustainability, logos communicate narratives that resonate with consumers.
Strategic Branding
San Francisco | California
Art Director | Freelance
Elai Harmonizes European Perfume Artistry with Cutting-Edge Korean Technology
Elai combines the traditional French Persian perfume techniques with cutting-edge Korean technology to produce the most advanced cosmetics that are organically sustainable. By blending these diverse influences, Elai sets a new standard in cosmetic innovation, harnessing the best of both worlds to create products that are not only technologically superior but also environmentally friendly and ethically sourced
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