Brand Strategy | Design
Dynamic Logo Design: Bringing Brands to Life Through Motion
San Francisco | California
Design Director | Freelance
As a designer, I believe that logo design today goes beyond creating a static image. It’s about envisioning how the logo can move and evolve to tell a dynamic story. I approach each logo with the mindset of crafting an experience—imagining how it can transform, adapt, and visually express the brand's journey. The motion or animation must align seamlessly with the mission and branding of the entity, agency, or company, ensuring that the logo doesn’t just represent the brand, but actively embodies its values and purpose in an engaging way.
The logo's story begins with a single solid circle, representing a starting point full of potential. As it grows, the circle splits into two playful donut shapes, one colored blue and the other yellow, symbolizing creativity and balance. These shapes break apart and, piece by piece, begin to form the letters "b" and "n."
This transformation represents the evolution of an idea into something meaningful and impactful. The final logo is both simple and vibrant, embodying a sense of innovation and energy that connects seamlessly across various platforms. It’s more than just a logo—it’s a visual story of growth, change, and creativity.
See the logo application here
A fresh approach using bold, abstract shapes in vibrant orange and red. The playful use of negative space adds a dynamic, modern feel, making it both eye-catching and memorable—perfect for a unique, creative brand identity.
This real estate logo takes a more detailed, illustrative approach, featuring bold colors and an iconic architectural element. In contrast to the previous design’s abstract use of negative space, this one offers a structured representation. Both designs maintain simplicity and strong visual impact, showcasing my versatility in creating both minimalist and iconic logos that capture a brand’s essence.
This logo creatively represents a dog food brand with a playful, energetic vibe. The light blue color gives it a fresh and friendly feel, while the illustration of a person walking a dog conveys a sense of movement and companionship, which aligns well with the brand’s focus on pets. The clean lines and simple design make it both memorable and approachable, perfect for appealing to dog owners looking for a fun yet trustworthy product. The lighthearted imagery emphasizes the joy and care associated with feeding and caring for dogs.
Zenni Optical Social Campaigns
Zenni's Blue Blockers
Branding Hope and Unity
Facilitating Seamless Product Shipping
Revolutionizing the Coupon
Diverse Influences
We're Speaking Your Language
A Logo for the Digital Age
Here are some excellent pathways to explore if you're seeking a creative art director.
