Harness the power of AI workflows to create content and products
The People and Products Look Real, But None of It is Real—Just the Idea is Real and AI Transforms This Idea into Reality
San Francisco | California
Art Director | Scary Yummy
In today’s digital age, AI blurs the lines between reality and imagination. The lifelike people and products in visual campaigns are entirely crafted from ideas, transformed by AI into stunning, hyper-realistic representations. This technology enables rapid prototyping and iteration, seamlessly turning abstract concepts into tangible visuals. While human creativity remains at the core, AI accelerates the process, bringing ideas to life with unmatched speed and precision, opening up endless possibilities for visual storytelling and design innovation.
Developing a 3D Rendering of a 2D Image Takes Hours, Not Weeks
In the past, transforming a 2D image into a detailed 3D rendering was a time-consuming process that could take weeks. However, with the advent of advanced AI and design tools, this transformation now takes just hours. AI algorithms can quickly generate accurate 3D models from 2D images, significantly speeding up the workflow. This rapid development allows designers to visualize and iterate on concepts faster than ever, enhancing creativity and efficiency. The ability to produce high-quality 3D renderings in such a short time frame revolutionizes the design process, making it more responsive to client needs and market demands.
AI can significantly speed up the design process, but the original idea still comes from the designer. I created this cat character with pencil and paper, which was time-consuming. Once complete, AI rendered it in seconds, though I made some final tweaks in Photoshop. As someone experienced in advertising and design, I'm amazed that what used to take days with a skilled 3D designer now takes just moments, allowing me to step into 3D animation myself.
AI Enhances My Photoshop Expertise, Allowing Me to Focus on Developing Overall Content and Products
While I excel in Photoshop, AI allows me to shift my focus from minute details to the broader development of content and products. AI handles the time-consuming tasks, freeing me to concentrate on creativity and strategic planning, ultimately enhancing the quality and impact of my work.
Switching backgrounds and extending images side-to-side now takes just minutes, allowing me to swiftly reach the next stage of development.
AI Enhances Development of Consistent Content and Products
AI can assist in developing additional content or products that maintain a cohesive look and feel. This technology ensures uniformity across all creations, allowing for seamless integration and a more polished final result.
By harnessing AI, I was able to develop Mr. Mustache Ice Cream with the same stunning 3D look and style.
AI Enhances Development of Consistent Content and Products While Creating Variations That Preserve Original Characteristics
Just as AI can enhance the development of consistent content and products, it can also create alternative variations while preserving the original characteristics.
AI Can Quickly Mock Up Designs, Saving Costs on Models and Photoshoots
AI speeds up design creation, slashing costs by skipping physical models and photoshoots. It lets businesses create virtual prototypes quickly, tweaking them easily without the expense of materials or professional shoots. This not only boosts productivity but also fuels creativity by allowing for more experimentation in product development and marketing.
AI Rendering: Soon to Revolutionize 30-Second Commercials
Creating a simple animation can take some time, but by working with AI, I can quickly generate 3D renderings for basic movements. These initial animations spark ideas and help further develop the character, making the process more efficient and creative.
Mastering AI Skills to Supercharge Creativity
Here's more examples of how using specific AI prompts can help me create stunning images. By carefully crafting the prompts, I can guide the AI to understand and develop intricate and visually striking results. This process showcases the incredible potential of AI in creative fields, pushing the boundaries of what's possible. With each new prompt, the AI learns and adapts, allowing me to produce even more spectacular images.
