Zenni Optical — Bradzski

Product Launch | Email Campaigns

Informative Emails: Discover the Perfect Eyeglasses

Novato | California
Art Director | Zenni Optical

Emails I developed showcase not only the latest styles but also incorporate informative storytelling about the production process of the eyewear. Superb glasses are essential for children's continued growth and development. Among the recent products I help in launching are blue light blockers and progressives. These innovations reflect a commitment to addressing the evolving needs of customers while prioritizing their visual health and comfort.

Zenni’s Workspace Progressive Lens Online Launch

Work Progressive Lens Launch
The Work Progressive Lens was meticulously crafted to showcase its versatile field of vision, encompassing near, midrange, and standard perspectives.

Progressive Tabs
Navigating between tabs, users can observe the functionality of progressive lens on a mobile device.

Mobile email campaigns

A series of emails unveiling the latest acetate frames, accompanied by insights into their manufacturing process.

[The email was made with all the functionality of the landing page.]

Acetate Frames

New Kids Frames

Acetate

These frames may resemble tortoise shells, but they are crafted without harming any animals, making them a sustainable choice.

Kids New Frames For School

Playful email series showcasing the latest styles in kids' glasses, emphasizing the importance of reliable eye care for children's learning and development. I dressed the child as a lion to complement the themes of the book, "Where the Red Fern Grows."

Blue Blockers lens campaign and ui/ux design development

The aim of this campaign's use of illustration is to highlight the effectiveness of Blue Blocker lenses, illustrating how we are constantly surrounded by blue light.