Creating Hope and Unity with Modern Design: The Ultomiris Brand Style Guide
Elevating Visual Identity with Modern Compassion for Patients and Caregivers
VML | New York
Art Director | Alexion
The Ultomiris Brand Style Guide is meticulously crafted to inspire and promote positivity among patients and caregivers affected by this rare disease. The guide ensures a consistent and empathetic visual identity that resonates deeply with the community. Every element, from logo placement to color usage, is designed to reflect hope, resilience, and support.
Strong usage of typography creates a modern style guide that hints at the drug's advanced and contemporary nature. Clean, bold fonts convey a sense of precision and innovation, aligning with Ultomiris' cutting-edge approach to treatment.
The guide emphasizes a compassionate approach, incorporating uplifting imagery and encouraging messages to foster a sense of unity and optimism. By adhering to these guidelines, the goal is to create a cohesive and powerful brand presence that not only informs but also comforts and motivates those who rely on Ultomiris. The ultimate aim is to reinforce the brand's commitment to improving lives and instilling confidence in patients and caregivers as they navigate their health journey together.
See some of the projects that utilized this brand style guide.
Zenni Optical Social Campaigns
Zenni's Blue Blockers
Branding Hope and Unity
Facilitating Seamless Product Shipping
Revolutionizing the Coupon
Diverse Influences
We're Speaking Your Language
A Logo for the Digital Age
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