Credit Card Launch | Brand Design Strategy
Revolutionizing the Coupon in the New Millennium
San Francisco | California
Art Director | Ebates [Rakuten]
During my tenure at Ebates, I held dual roles in financial and new business marketing communications. A significant highlight was spearheading the launch of Ebates' inaugural credit card, a milestone achievement in our brand's evolution. In addition to this, I was responsible for designing marketing collateral, including posters showcased at the annual Loyalty Lounge. These materials empowered Ebates representatives to effectively communicate with clients about new and enhanced programs, ultimately driving sales growth.
Loyalty Lounge.
Annually held at various locations, this particular year was in Las Vegas, Nevada.
Ebates Credit Card Launch
The Ebates Credit Card incorporates brand-colored plus icons to represent the multifaceted uses of the card. These icons, seamlessly integrated into the card design, serve as visual cues to highlight the diverse benefits and features available to cardholders. Whether it's earning cashback rewards on everyday purchases, accessing exclusive discounts and offers, or enjoying enhanced security features, each plus icon symbolizes a unique advantage of using the Ebates Credit Card. This strategic design not only reinforces the brand identity but also communicates the versatility and value that the card brings to consumers' financial lives.
A geo locator
To enhance the personalized experience for Ebates customers, a geo locator tracker indicates their current location.
Emails campaign development
the email campaigns I developed served as impactful mini advertisements in their own right, engaging our audience and driving conversions. In terms of branding direction, I guided Ebates towards a youthful and whimsical image, characterized by a touch of awkwardness yet underscored by intelligence and a conscientious approach to online shopping.
This distinctive brand persona resonated with our target audience, positioning Ebates as the go-to platform for savvy and discerning consumers in the digital marketplace.
Zenni Optical Social Campaigns
Zenni's Blue Blockers
Branding Hope and Unity
Facilitating Seamless Product Shipping
Revolutionizing the Coupon
Diverse Influences
We're Speaking Your Language
A Logo for the Digital Age
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