Product Launch | Campaign Development
Empowering Patients: New Home Infusion Option for aHUS Treatment Launched
San Francisco | California
Associate Designer Director | VMLY&R
Alexion Pharmaceuticals introduces Ultomiris SC, unveiling a third option for home infusion, providing patients with atypical hemolytic uremic syndrome (aHUS) the convenience of self-administering the drug in their own homes. This comprehensive campaign encompasses a user-friendly website, instructional videos guiding patients through the administration process, and visually appealing brochures designed to assist doctors in effectively informing their patients. With a focus on accessibility and patient empowerment, Ultomiris SC marks a significant advancement in aHUS treatment options, offering greater flexibility and convenience for those managing this challenging condition.
Ultomiris SC Online Launch
Mobile design closely adheres to the desktop version
Ultomiris SC Campaign Video
The Ultomiris SC video serves a dual function: it serves as the launch platform for the product campaign and offers comprehensive self-injection instructions. Below are sample frames from the video's storyboards.
Ultomiris SC Kit
At the same time as the video production, a photographer captured images for the online and print projects.
Printed Instruction Brochure
I maintained consistency in design across video, online, and print materials by strictly adhering to the brand guidelines.
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