Campaigns Development

Navigating Complexity: Crafting Healthcare Ads That Inform Physicians and Patients Effectively

New York | San Francisco
Art Director | Various Agencies

Crafting these Adlobs poses a unique challenge, as they require simultaneous engagement of both the analytical and creative sides of the brain. On one hand, intricate drug functionality demands complex thinking, while on the other, visual representation calls for creativity and artistry. As an art director, the creation of these ads serves as a test of my Photoshop proficiency, requiring a delicate balance of technical expertise and creative vision to effectively convey the message in a visually compelling manner.

Alexion’s Ultomiris
aHUS

Alexion’s Ultomiris
aHUS

Eisai’s Aloxi
Nausea Prevention

Pfizer’s Penbraya
Active immunization to prevent
invasive disease caused by Neisseria meningitidis serogroups A, B, C, W,
and Y

Abbott/Abbie
Humira
Treat arthritis, plaque psoriasis, ankylosing spondylitis, Crohn's disease, and ulcerative colitis.

Alexion’s Ultomiris
aHUS

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